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Fresh Events experiential services complements traditional media by generating awareness, driving trial and increasing brand awareness. Fresh Events isn't confined by traditional mediums to deliver brand messages and experiences. Fresh Events will deliver experientially rich, strategic event marketing programs to get your product into people's hands to drive trial and purchase.


There is no better way to acquire new customers or build brand loyalty than sampling. Placing your product in your target market’s hands provides compelling reasons to try and buy your brand. Integrated in most product launches, sampling programs are now industry standard. But not all sampling methods are equally effective.
To better connect with customers, Fresh Events creates and executes targeted sampling plans in consistent programs. Putting product in the hands of the right people in the right places requires fewer samples, and is proven to generate higher customer trial and conversion rates. We also realize the importance of not casting too narrow a net. In order to find one new customer, you must sample several—even under ideal circumstances. All our Lifestyle Product Placement programs maintain a balance to maximize quality impressions.



Fresh Events national event staff database and field management network offers you the opportunity to engage a consumer face-to-face with the right people to demonstrate…to listen…and to react in ways that connect with your consumer’s personal needs.
From bilingual brand ambassadors to improv actors to experienced field event managers, we recruit, train and build long-lasting relationships with high-energy product demonstrators and multi-talented event staff professionals who are driven to perform beyond expectation.


We connect your property with the right partners.
We take a strategic approach to developing alliances for various marketing properties. Our team exhaustively researches your property from target market to, current sponsors and media assets.
We identify partners that will enhance our client’s properties. We will develop and market sponsorship benefits and price points.