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Services

Fresh Events experiential services complements traditional media
by generating awareness, driving trial and increasing brand awareness.
Fresh Events isn't confined by traditional mediums to deliver
brand messages and experiences. Fresh Events will deliver experientially
rich, strategic event marketing programs to get your product into
people's hands to drive trial and purchase.

There is no better way to acquire new customers or build brand
loyalty than sampling. Placing your product in your target market’s
hands provides compelling reasons to try and buy your brand. Integrated
in most product launches, sampling programs are now industry standard.
But not all sampling methods are equally effective.
To better connect with customers, Fresh Events creates and executes
targeted sampling plans in consistent programs. Putting product
in the hands of the right people in the right places requires
fewer samples, and is proven to generate higher customer trial
and conversion rates. We also realize the importance of not casting
too narrow a net. In order to find one new customer, you must
sample several—even under ideal circumstances. All our Lifestyle
Product Placement programs maintain a balance to maximize quality
impressions.

Fresh Events national event staff database and field management
network offers you the opportunity to engage a consumer face-to-face
with the right people to demonstrate…to listen…and
to react in ways that connect with your consumer’s personal
needs.
From bilingual brand ambassadors to improv actors to experienced
field event managers, we recruit, train and build long-lasting
relationships with high-energy product demonstrators and multi-talented
event staff professionals who are driven to perform beyond expectation.

We connect your property with the right partners.
We take a strategic approach to developing alliances for various
marketing properties. Our team exhaustively researches your property
from target market to, current sponsors and media assets.
We identify partners that will enhance our client’s properties.
We will develop and market sponsorship benefits and price points.
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